A Cautious Man
June 25, 2004
 
On a Last Chance Power Drive
Apparently, some dim bulb in the EPA Energy Star program got the bright idea that, in order to push efficient lighting, etc., it would be a great idea to make fun of alternate-fueled vehicles (you can see the video of the ad by clicking the links on the EnergyStar site). As described in news reports (as pointed out by Daily Kos):
In a 60-second version of the public service announcement, a woman named Suzanne says she is concerned about pollution and global warming, but laments the homegrown efforts of her husband, Mark, to cut emissions from the family car. Mark - nerdy, pudgy, harried - is shown rigging up their car, first with a sail, then a microwave contraption using huge satellite dishes, and finally a helium tank with a bulbous hose.
Now, speaking as a new Prius owner, I'll give the benefit of the doubt to those clowns at EPA - I don't think that they did this as part of some plot to protect the auto industry from improved efficiency standards. But, I think the fact that this ad was even made, does show that we have some, well, ignorant people setting environmental policies these days.


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